What is the aim of this specific objective?

The aim of this specific objective is to address challenges of sustainable preservation, promotion and development of natural and cultural heritage objects, services and products.

 

Availability of ERDF funding?

Available ERDF funding for this specific objective is 5.6 mln EUR.

Maximum ERDF funding per one project – 1 mln EUR.

 

What kind of activities will be funded (indicative list)?

• Sustainable improvement of infrastructure of cultural and natural heritage objects and related equipment upgrades (e.g., fortification of slopes and stairs, creation of comfortable resting places to minimize harm to heritage objects and pollution, placement of information signs to optimize visitor flow and redirect visitors to less vulnerable territories, etc.);
• Development of existing/new joint innovative and sustainable services and products based on tangible and intangible cultural and natural heritage to tackle different problems (e.g., insufficient preservation and adaptation of cultural and natural heritage objects to contemporary needs; tourism seasonality, etc.);
• Clustering (creation and branding of joint service packages for visitors including the definition and promotion of joint attractions, routes combined with catering, transport and other relevant services);
• Capacity building of involved stakeholders to improve quality and ensure diversification of services;
• ICT solutions for joint routes, products and services;
• Marketing activities and promotion of sustainable and environment friendly behaviour, products and services (e.g., promotional events, visits, fairs, media advertising);
• Awareness raising about preservation of cultural and natural heritage objects and their historical importance, authenticity of traditions, etc.

Please note that applicants are free to develop their own project ideas, as long as they address one Programme priority, its specific objective and at least one result indicator and one output indicator of the chosen specific objective.

 

What are the expected results?

Cultural and natural heritage objects, services and products improved, developed in a sustainable way and promoted, thus increasing number of visitors..

 

How the results of the projects will be measured?

Each project under this specific objective has to address Programme result indicator and output indicator mentioned below.

Specific objective 1.1.	Result indicator	Output indicator
To increase number of visitors to the Programme area through improving and developing cultural and natural heritage objects, services and products	Overnight stays of visitors in the Programme area	Sustainable Tourism: Increase in expected number of visits to supported sites of cultural and natural heritage and attractions