Project LatLit65 “Heritage based agritourism product development in Latvia – Lithuania” partners  have developed Communication strategy, which is meant to be a practical and clear set of guidelines in pursuit of the goals that are set out in the project and of communications related to that process.

Communications goals for the project include facilitating the involvement of farms in the offer of historical heritage in the area of agritourism, popularising farms and locations that can be visited to experience agricultural processes from their beginnings to modern manufacturing, providing demonstrations and master’s classes, and learning about the use of the traditional heritage today.

Main aims of strategy are:

• Informing farms that might potentially deal with the agricultural heritage of agritourism about opportunities to take part in the project, also informing tourists and benefits related to visiting agritourism farms;
• Informing and educating farms about practical aspects of attracting tourists, enhancing skills related to the provision of high-quality services and communications;
• Implementing targeted two-directional communications with target groups, making sure that the offers are recognised in the long term.

Communication strategy and Graphic sign “Baudi laukus Latvijā un Lietuvā” user manual