2-Day Training Course “E-commerce”
LLI-131 Creating of business support system and the availability in Zemgale, Kurzeme and Northern Lithuania (Business Support)Date: 16. May 2018 - 17. May 2018
Time: 9:45 am - 5:00 pm
Rokiškis, Lithuania
Working language: Lithuanian
Target group of Training courses: entrepreneurs, SME, NGOs and other interest groups which want to get essential business skills and knowledge, promote their enterprises in cross border area
AGENDA:
1st DAY:
| Wednesday, | 16 May 2018 |
| 09:45 – 10:00 | Registration, coffee |
| 10:00 – 10:05 | Opening: Speech of Alicija Matiukiene, director and project manager of Juozas Keliuotis Rokiskis district municipal public library. |
| 10:05 – 11:30 | Essential E-Commerce principles. What is similar and different from ordinary trading?
· Channel selection. From your eStore to Amazon and eBay; · Essential principles of online advertising; · How to bring buyers to your eStore; · Know your buyer and market; · Homework before beginning: business plan, budget, legal matters, taxes. |
| 11:30 – 11:45 | Coffee/tea break |
| 11:45 – 13:00 | E-Commerce processes in the company:
· Structure; · Infrastructure; · Logistics; · Payments; · Customer service. |
| 13:00 – 14:00 | Lunch break |
| 14:00 – 16:30 | User Interface:
· Essential principles for viewing the user’s page; · E-Commerce Page Structure and Best Practices; · Basics of Content Formation. |
| 16:30 – 17:00 | Informal conversations and discussions |
***
2nd DAY:
| Thursday, | 17 May 2018 |
| 9:00 – 9:15 | Registration, coffee |
| 9:15 – 11:15 | Basics of E-Commerce Marketing:
· Principles; · Channels; · Planning; · Measurement. |
| 11:15 – 11:30 | Coffee/tea break |
| 11:30 –13:00 | Online Merchandising |
| 13:00 – 14:00 | Lunch break |
| 14:00 – 15:45 | Internet sales inside the EU (sales abroad):
· Principles; · Marketing; · Legal matters; · Payments; · Logistics; · Amazon, eBay and others. |
| 15:45 – 16:50 | Questions/Evaluations |
| 17:00 | Course conclusion |