On January 27-29, 2023, 10^th international tourism and active leisure exhibition “Adventur 2023” took place at the Lithuanian Exhibition and Congress Center “Litexpo”, promoting tourism services and an active lifestyle.

Project partners Siauliai Tourism Information Center and the Joniskis Tourism and Business Information Center presented created joint cross-border route “Sun Route” to the visitors of the exhibition, inviting to introduce with newly developed route that winds through all seasons and connects the cities of Šiauliai, Joniškis and Jelgava and its surroundings.

Around twenty different “Sun Route” sub-routes are suitable for groups of students, families with children and individual travellers both in spring and summer, as well as in autumn and winter. The “Sun Route” includes nature trails and parks, cultural and historical buildings, museums, expositions, environmental objects, farms and tourism service providers. It also provides an opportunity to see, learn, feel, experience and taste the charm of Latvia and Lithuania and explore the historical crossroads, get to know the cornerstones of industrial growth and look into the sophisticated life of the noble court, experience the rituals of the ancient Baltic people and go on an unprecedented taste adventure.

The aim of the project is to increase the number of tourists and overnight stays in the program area between the cities of Jelgava and Joniskis, as well as the Siauliai region, by creating a joint cross-border tourism offer “SUN ROUTE” with a common solar theme and promoting the recognition of the route as an attractive and interesting destination that is chosen by several tourists day trips throughout the year.

The total budget of the project: is 840,290.00 EUR. Of this, EUR 714,247.00 (85%) is European Regional Fund funding and EUR 126,043.00 (15%) is national funding (state budget grant and co-financing from partners).

Time of project implementation: from June 1, 2020 to May 31, 2023.