After inclusive part of artisan trainings in Dobele, Panevėžys continues with their part. At the end of March 2018 training process in Panevėžys is coming to the end.

3rd module „Creation of brand / branding” (2 days) and 4th module „Market research and marketing for new markets” (1,5 days) with lecturer Renata Žvirelienė are already done. The craftsmen listened to the theoretical material that was relevant to the creation of the brand and market research, performed individual and group practical tasks. Hot discussions and exchange of views / opinions were taking place. Artists have taken energy to further develop the brand. The trainings encouraged artisans to practice marketing methods practically in their jobs.

1st and 2nd artisans groups had chance to participate in 5th module “Communication skills in different socio-cultural environments (1 day)” with lecturer Gražina Aperavičienė. This part of trainings was introduced from psychological view and was more self-empowering. It helped people to pay attention and improve communication strategies, reputation management, possible mistakes in self-presenting. 3rd and 4th groups will continue with this module in April.

This article has been produced with the financial assistance of the European Union. The contents of this article are the sole responsibility of Panevezys Business Advisory centre and can under no circumstances be regarded as reflecting the position of the European Union.